Monday, 28 April 2014

Animal testing: The facts.

I am quite ashamed to admit that, when buying cosmetics, animal testing doesn’t really cross my mind. The 'necessities' which I wear on a daily basis include Estee Lauder Double Wear foundation, Chanel Tan du Soleil, Nars Orgasm blush and Eylure eyelashes. I vary my lipsticks between MAC, Rimmel and more recently the Revlon Colorburst balms. None of these brands however, have I ever investigated as to whether they are animal friendly or not.

A selection of my favourite brands.
 
The first thing that crosses my mind when someone mentions animal testing is PETA. For those who aren't familiar with PETA, they are the largest animal rights organisation in the world. They through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.* The most recent, being the campaign to boycott Seaworld in America due to the unfair treatment of the sea life.

The website features thousands of articles and extremely disturbing videos (a lot of which I couldn’t bring myself to watch) demonstrating the horrendous treatment of animals, a lot of this in the name of product testing. As I was researching the site I found myself welling up after almost every article about the torture the poor animals go through, and before I knew it I was signing up to every petition I came across.
 
Layla Kayleigh in her 2009 PETA campaign against testing on animals.
 
'Beauty Without Bunnies 101' is a programme designed by PETA for 'compassionate shoppers'. It features a searchable online database, which gives you the chance to type in brand names and find out whether they test on animals or not. (Click HERE for link.) I was disappointed to find out my favorite brands all DO test on animals. This included Estee Lauder, Clinique, Bobbi Brown, and MAC.I was also quite shocked to find Dove and Johnson's test on animals, as I would have put them down as cruelty free.
In fact, from the list of companies that does NOT test on animals, the majority I wasn’t familiar with, with all the global names unfortunately in the list that DO still test. A few I did manage to pick out however were Urban Decay, Smashbox, Stila, and Liz Earle.
A few of the celebrities backing the campaign to stop testing on animals include Vivienne Westwood, Pamela Anderson, Joanna Krupa (Real Housewives of Miami) Sir Paul McCartney, Ricky Gervais and Leona Lewis. Leona Lewis recently revealed in an interview that she follows Buddhism and "would give up her music career to end animal testing."
 
Lucy Watson unveiling her recent anti-fur ad for PETA.
 
More recently, Lucy Watson from E4's 'Made in Chelsea' modelled for PETA and regularly tweets about her love for animals. In fact it was through Lucy's twitter account that I found out about the cosmetics companies who refuse to test on animals. (@imlucywatson).


"Animals are friends, not food!"
 

Danielle Helm, 21, is a student from Preston and has been vegetarian for the past seven years, before recently becoming a vegan for the previous three.
 
"I chose veganism because it didn't seem right to put animals through suffering just for our own vanity or benefit. I have looked at quite a few PETA campaigns especially when I first turned vegan, so they did help develop my principles on it. With regards to the make-up that I buy, if I find the company does test on animals, I will always try and find an alternative first. Most things I can manage to find a decent alternative, but there are certain products, like my Estee Lauder Double Wear foundation that I literally cannot find a decent alternative for, so I continue to buy that."

LUSH products are an obvious one for cruelty-free brands. It's the only shower gel I use! GOSH cosmetics are great, especially the mascara. And I've never used them myself but I've heard the Aesop range is meant to be amazing!"


Rosie wearing her favourite (cruelty free!) Chanel lipstick.
 

Rosanna Booth, 21 is a student from Sheffield, and also a vegetarian, and has been since the age of six.
"My mum started working in a health food shop around the time I started wearing make-up so I became a bit more conscious of animal testing. I ended up becoming vegan for about a year but then couldn't live without cheese so went back to being a veggie! I try my best to buy cruelty free products. Toiletries are easier to buy with places like Lush. Before I buy any new make-up I just look up brands that don't test on animals and there's actually loads including Chanel, which means I can keep using my favorite lipstick!"


Was anyone else shocked at the amount of brands continuing to test on animals? Will this put you off buying certain products in the future?
For any more information check out the official PETA website at: http://www.peta.org.uk/
Claudia
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*Taken from the official PETA wesbite.

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